Developing and Advancing Women in Naturals (DAWN) is a national organization working to propel a critical mass of female leaders in the natural products industry. DAWN was founded in the summer of 2011 by Naomi Whittel, CEO and Founder of Reserveage Organics. Naomi is well aware of both the obstacles and opportunities confronting women in business today, and sees the natural products industry as the perfect milieu for women to make a broad impact.

The DAWN network blog features original and published articles concerning women in business, from issues we face to ways we can surmount them. In our current “Executive Spotlight,” we ask The Vitamin Shoppe executive Rikke Cumberbatch about what drives her to excel in the naturals industry today. We’ll also be featuring Digestive Care and Nutrition Expert Brenda Watson. In addition, we examine the importance of “envisioning” in female leadership appraisal and development.

We foresee both the website and blog as forums for mentorship and sponsorship tools, active networking facilitation, self-assessments, e-newsletter distribution, industry job searches and more. We are currently designing these highly interactive elements and welcome all ideas and suggestions you may have during this process. If you are interested in writing for our blog or newsletter issues, please email  info@dawnnetwork.org with your thoughts or for more information.