Reserveage™ Organics has named Rob Maru its Chief Innovation Officer. Formerly the company’s Vice President of Innovation and Brand Development, Maru has played a major role in developing innovative products for Reserveage, and has more than 15 years of experience in the natural products industry.

Maru has been the key innovator behind a number of Reserveage products recognized with industry awards—most recently, a 2012 Best of Natural Beauty Award from Better Nutrition magazine for Keratin Booster™ for Men. Other achievements include a 2011 Best of Supplements Award for CocoaWell True Energy™ from Better Nutrition magazine and a 2011 Editor’s Choice Award for CocoaWell from Natural Foods Merchandiser magazine.

“The creation of this unique position is a testament to Rob’s expertise as well as Reserveage’s commitment to innovation,” said Reserveage CEO and Founder Naomi Whittel. “It is our goal to continue to be the leading innovative force in our industry. Rob is an incredible asset and we are proud to have him guide our development.”

“With every new product launch we take a focused customer-centric approach; innovating and offering science-driven products and ingredients that deliver life changing benefits,” Maru said. “This is precisely why we’ve experienced explosive growth since our debut in 2009.”

Maru earned his Bachelor of Science degree in Nutrition and Dietetics from Montclair State University. He lives with his wife and two children in New Jersey.