In 2009, there was much fascination with the observation of the French Paradox: Why do the French, who enjoy a rich diet filled with wine, pastries and cheese, also maintain good health and slim figures? The answer, many theorized, may be their daily consumption of red wine, which contains resveratrol, a powerful antioxidant that has been shown in studies to help support the “longevity gene.”
We sought to harness the antioxidant power of resveratrol beginning with our first four resveratrol products, made with wildcrafted trans-resveratrol from one of earth’s most concentrated plant sources, and organic red wine grapes. Quickly, they became the #1 selling brand in resveratrol.
France’s lifestyle of health and vibrancy inspired our name and our continued tradition of searching the world for seeking inspiration from the world’s healthiest cultures and delivering the finest, science-backed ingredients we can find. We’re committed to improving the health of our population and to preserving healthy cultures and sustainable practices around the world.